Meet our hearty and always greeting CEO. Johan is an experienced strategist with more than ten years in consulting, start-ups and banking. He always brings structure and a strong analytical mindset in order to align brand strategic ambitions with corporate strategy and strategic must-win battles. He has been involved in projects across Europe, Africa, the Middle East, Latin America, and Asia. Hence, Johan inevitably brings a global outlook and holistic perspective to the table. Johan has a B.Sc. (Bachelor of Science & International Business) and M.SC. (Master of Science and Management of innovation and Business Development), from Copenhagen Business School.