Movia

A brand always on the move

  • Client

    Movia

  • Industry

    Transportation

  • Services

    • Interior, Signage & Wayfinding
    • Visual Identity
    • Bespoke Type Design

A new brand was created when three regional transport companies joined each other under one new name - Movia. A new logo and brand identity followed, manifesting itself in a powerfully simple communication concept designed to help more than a million daily travellers on their commute. With its distinctive black outline on a bright yellow circle, elements of the design are a nod to the core of transportation: the wheel and, thus, the basis of transport.