A pension company that puts people first

  • Client


  • Industry

    Professional Services

  • Services

    • Brand Strategic Consulting
    • Culture & Change Management
    • Employer Branding
    • Visual Identity
    • Naming & Brand Architecture

When Nordea Liv & Pension switched ownership from a bank to its customers, it was more than just a change of ownership, it was a chance to reimagine what a pension company can be, in close collaboration with the company’s board of directors. Our research phase exposed one striking and constant characteristic throughout the company: a human connection. Unlike their competitors, there was a real ambition to not only to secure customers’ savings but also to provide a framework for the good life. This insight proved pivotal for developing the new brand, Velliv - a true expression of their human focus and empathic values.

Special thanks to

Mathias, from Kontrapunkt.

Get in touch

Christina Juul Bladt

Christina Juul Bladt

Head of Strategy

+45 40 40 37 07

More work in Professional Services