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Cofoco Food

Delivering experiences through food

Delivering experiences through food
Enjoying its reputation as a high-quality catering provider, Cofoco Food delivers end to end culinary experiences driven by the ambition of bringing people together and creating memorable moments through food. We have created an e-commerce solution that carries this ambition throughout the entire buying journey. The new Cofoco Food leverages a contemporary design highly empathetic to customer needs, turning the task of meal planning into a pleasurable experience — from exploration to checkout and beyond.

Client: Cofoco Food
Year: 2021
Industry: Food


UX Strategy
UX Design
Digital Product Design
Brand Refresh

Consistency rooted in diversity
From summer BBQ to Christmas lunch, each catering option is carefully curated and carries its very own personality. To reflect this, we have crafted a solution which is modular by design yet diverse in look and feel, imparting each menu with a distinct character. Doing so also establishes a subtle reference to the Cofoco master brand and its tradition of maintaining a variety of restaurants, each with a unique identity.

A guiding flow catering to user needs
No doubt, hosting guests can be daunting. Our solution addresses friction points by integrating critical information intuitively, creating a flow that gently guides users through the entire journey. Besides a strong UX foundation, this is achieved by a bespoke checkout flow and an easy-to-follow, digital preparation guide.

Selling experiences
As every host will know, providing a memorable dining experience takes more than just serving good food — from complimentary wine to table decoration and beyond. Fear not, dear hosts. The new Cofoco Food boasts inspiration for great dining experiences and empathetically guides customers through the process, suggesting suitable add-ons, curating tips and more.

Development Partner: We Are Heavy

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