Guiding and inspiring museum visitors in Copenhagen

  • Client


  • Industry

    Arts & Culture

  • Services

    • Visual Identity
    • Design Activation
    • Interior, Signage & Wayfinding

With its unique blend of art and magnificent architecture, Glyptoteket is a place for active contemplation and quiet repose. The new narrative concept, visual identity and wayfinding system bring new relevance to Copenhagen's famous architectural landmark. Art aficionados are encouraged to explore the museum’s collections via an enlightening layer of information. The identity uses colours from the walls of the museum to highlight and complement the intense atmosphere of the surroundings and art collections. Works of art play a central role in communicating the museum’s ever-changing content. The collaboration resulted in a distinctive brand identity that brings together the magnificent architecture and unparalleled diversity of Glyptoteket’s collection.