Danish Crown

Towards a more sustainable future for food

  • Client

    Danish Crown

  • Industry

    Large Corporate

  • Services

    • Visual Identity
    • Employer Branding
    • Digital Design Systems
    • Storytelling & Tone of Voice
    • Design Activation
    • Bespoke Type Design
    • Brand Strategic Consulting
    • Annual & ESG Reporting

With a rich history that dates back to 1887, a goal to be the world’s most sustainable meat supplier come 2030 and a future yet to be written, Danish Crown needed to unite the entire organisation to reflect their diverse, dynamic and optimistic organisation. After more than 70 interviews spanning all business units, we created a core narrative and comprehensive brand identity which included bespoke typographic and illustration styles, signage and wayfinding systems and a complete employer brand and communication strategy, all of which, are accessible via an intuitive and compelling brand hub - an inspiring focal point to tell their story and vision for the future.

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